As we all are witnessing the downfall in all the sectors except few like medical and pharma sector. Travel sector is worst hit sector. We have identified few tactics to keep standing in this time
1. It is advisable to focus on long term branding instead of short term.
2. We have fine tuning the branding with this new normal and how we are looking at our community that is also going to matter. Be emphatic
3. Upskilling, reskilling is something we need to try with our employee, say new tools in digital marketing , various analytical tools so that you can engage the right kind of audiences
4. Energies , Excite and Engage your customer.
5. Embrace the atomisation.
6. Build a future ready structure in terms digitisation.
Hope some points will help you